We don’t do sustainability as a trend. Its core. That’s why all MdF packaging is aluminium. Our aluminium packaging isn’t just easy on the eye—it’s easy on the planet. Aluminium is infinitely recyclable, meaning it can be reused forever without losing quality. In fact, most of the aluminium ever made is still in use today. By using recycled aluminium, we cut down on energy use by up to 95% compared to producing new material—slashing carbon emissions and reducing waste. It’s lightweight, efficient to transport, and naturally protects what’s inside without needing potentially toxic coatings.

ALUMINIUM STAYS USEFUL.
Aluminium isn’t disposable. It’s permanent. It doesn’t degrade when recycled. It doesn’t lose quality. The reason most of the aluminium ever made is still in use today because it works in a closed loop. It doesn’t degrade when recycled. It doesn’t lose quality.

RECYCLING THAT ACTUALLY MATTERS.
Recycling aluminium uses up to 95% less energy than making it from scratch. That’s not a nice idea. That’s measurable impact. When aluminium is recycled, real resources are saved.

PROTECT THE FORMULA. REDUCE WASTE.
Packaging has a footprint. Wasted product has a much bigger one. Aluminium protects formulas from air, light, bacteria, and breakdown. That means longer shelf life, less spoilage, and fewer resources lost. If the product fails, sustainability fails with it. Use it. All of it.

PERFORMANCE IS SUSTAINABILITY.
Aluminium is lightweight, durable, hygienic, and corrosion-resistant. It keeps formulas stable without extra layers, excess materials, or compromise. Good performance is sustainability’s best friend.

WHAT WE ASK OF YOU.
Use it fully. Rinse if needed. Recycle the aluminium tube or bottle according to local guidelines. Aluminium only works as a sustainable material if it stays in circulation. No guilt. No perfection. Just do what you can and we'll do what we can too.