Modern beauty has become complicated and exhausting. Endless routines, overblown claims, marketing dressed up as science have left us all skeptical — and rightly so. We think its time for change. Founded by the co-creator of cult brand Grown Alchemist, MdF is built on a simple belief: skin health is functional, not fantastical. It’s shaped by sleep, stress, diet, hormones, and environment — not miracle ingredients or ten-step routines. That’s why we make fewer products, using only ingredients that genuinely perform. No invented molecules. No greenwashing. No hype. Our bioliterate approach respects intelligence, values clarity. No shame based selling. No false promises. Just effective skincare that speaks human, not marketing. This is beauty without the bullsh*t. Results you can see, not promises you can't.